Perhaps you’ve had this same kind of experience. Every time my kids come home from a party, whether a party at school, or one of their friend’s birthday parties, they bring home a bag full of all kinds of party favors. Invariably, at least one of these items (usually more) is a pencil with some kind of logo or decoration on them. Sometimes, these pencils have the name of their school (and phone number) or even the name and number of some business. I can’t tell you how many of these personalized pencils we have about the house, usually in every drawer in the house. I have to admit, though, they do come in handy, if they’ve been sharpened.
The other thing that happens a lot to me is that I seem to collect pencils (and pens) with these logos, names, and decorations on them. I walk away from a store and find that I’ve taken their pencil! I’m not a thief, really. Somehow, these pencils find their way into my purse. I’m sure that I’ve done it, but I have no memory of it. Perhaps it happened when I was putting my checkbook or wallet back into my purse. It’s an accident, I swear!
I have a feeling, though, that most businesses know that this will happen. I suspect that’s why they invest in hundreds of pencils and pens. They want their customers to take them away, so that they have a reminder of their store or product every time they use the pencil they’ve “stolen.” When you think about it, it’s a very effective way to promote their business. Perhaps they count on people like me thinking, “I stole their pencil; I really should go back to their store and purchase something else to make up for it.”
Investing in promotional pencils and pens is a good way to market your business or product. It keeps your name in front of the customer. They say that it takes looking at something 20 times to implant it in your memory. A typical pencil can write 45,000 words; it’s certain that any customer will remember what’s written or imprinted on that pencil. It’s to a business’ benefit to take advantage of how long a pencil lasts by using these pencils as cheap advertising.
There are all kinds of pencils that could help advertise your business or product. Considering the following, for example: promotional carpenter pencils, customized golf pencils, jumbo pencils, mechanical pencils, and of course, wood pencils. These pencils are usually inexpensive (a few pennies per pencil), but they can also be more expensive—more “high-end,” if you will, from the highly-used yellow #2 wood pencils with the eraser at the end, to a mechanical pencil, to the high-quality drawing color pencils.
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